Why I Built Visulora: From 100 Views to a Home for AI Prompts

How a college student who had never used Instagram went from 100 views to millions, and why that led to building Visulora, a home for AI image prompts.

By Rupesh Bhagat, creator of Bhagat Edits and Visulora.

I didn't plan any of this. I didn't even use Instagram until my third year of college. Today my page, Bhagat Edits, has more than 305,000 followers, and I run Visulora, a gallery where you can find the prompt behind an AI image and create your own version of it. This is how one led to the other.

It started with nature photos and Lightroom

One day in college I had a simple thought: everything is on social media now, and people are doing crazy things there, so why shouldn't I explore it too? I was already interested in design, photo editing and video editing, so I installed Instagram and treated it as a personal page.

I posted nature shots, travel photos and random pictures from my university, parks and famous monuments, all edited in the Lightroom app. I wasn't trying to grow. I had no plan to build anything.

Later I added videos: trending edits, templates and vanishing "magic" edits.

The part where I almost quit

Most of those videos got 100 to 200 views. After 10 to 15 uploads, one finally reached more than 10,000 views. That gave me some motivation, but every video took a lot of time to shoot, record and edit, and the results didn't match the effort.

I came close to stopping completely. Instead, I changed what I was making. I dropped the videos and focused on posts, using ChatGPT to create images around whatever was trending. I followed four or five big Instagram pages for ideas and made my own versions.

At first, nothing changed. I was back to 100 to 200 views.

The week everything changed

Then one of my posts took off on Threads. It crossed a million views within a day or two, and in about a week I had gained more than 40 million views there.

That reach carried over to my Instagram page. Posts that used to get 100 to 200 views started getting 10,000 to 12,000, then 100,000 to 200,000, and my top posts reached 1, 2 and 3 million. One post got more than 100,000 comments. Some days I gained over 10,000 followers.

That was the moment I stopped asking whether I should continue. I knew I could grow this.

It hasn't slowed down. Since then, a few of my reels have crossed 10 million views, and one has passed 17 million. Today the community goes well beyond Instagram: more than 41,000 people on my WhatsApp channel, 28,000 in my Telegram group, 12,000 on Threads and 9,000 on Facebook.

The problem nobody warns you about

More reach brought a new problem, and it wasn't mine. It was my audience's.

To get a prompt, people had to scroll through my profile, find the right post, leave a comment and then wait for an automatic DM. People told me this was tough and irritating. They liked what I was making, but getting to it was a hassle. And once a post dropped out of the feed, its prompt was as good as gone.

I didn't want those ideas to disappear into an Instagram feed. So I asked myself a simple question: why can't I give my audience one place where every prompt lives?

Building Visulora without being a coder

It could have been an app or a website. I started with the website, and that became Visulora.

Now every trending prompt I post on Instagram also goes up on the site. You can search for it on Google using the same title from my caption, or just browse, then copy the prompt and use it. No comment, no waiting for a DM. Every image is shown with its full prompt, and I test the prompts with reference photos so you can get a similar result with your own face. I also started a separate Visulora page on Instagram, which now has more than 18,000 followers.

The hardest part was the coding. I wasn't a developer. I learned by working with AI tools and Figma, and more recently Claude Code. When I find a bug or something I don't understand, I use it to plan, build and fix the problem, and then I recheck everything myself. Something that once felt out of reach is now part of my normal workflow.

If you've been thinking about building something but you can't code, that's the honest truth of how this site got made.

What I want Visulora to become

I want Visulora to reach people everywhere, starting with my own community and region, so that anyone can find a prompt that matches their aesthetic and recreate it in ChatGPT or any other AI tool.

An Android app is on the way. Beyond that, I have two bigger ideas. The first is a tool where you can upload any image you love and get a detailed prompt from it, for those times when the look you want isn't in the gallery yet. The second is a community side of Visulora, where well-known creators can share their own viral work and bring their audiences along.

These are plans, not promises, but they all come from the same place as the first version of this site: making it easier for you to get to the thing you came for.

If you came here from a comment or a DM

You don't need to wait for a reply anymore. Browse the gallery, explore the collections, or start with the Diwali AI photo prompts if you're here for the festival. And if you make something with a Visulora prompt, tag me at @bhagatedits. I'd love to see it.